🟡 Pilot Open — Jakarta · Bekasi · Surabaya  ·  First month free for pilot vendors — no commitment required. After that, you decide if ALATRON fits your operation.  ·  Reserve your spot →
Now onboarding pilot vendors · Jakarta · Bekasi · Surabaya

Your entire rental
operation. One
system.

No more lost WhatsApp messages. No more quotes rebuilt from scratch. No more tax guesswork. Your rental business, running clean. One place.

Vendor-first by design PPN · PPh 23 · e-Faktur · KlikPajak Mekari e-Sign · UU ITE compliant
01
Search
02
IQ → FQ
03
Agreement
04
Payment
05
Confirmed
🔍
Available Fleet · Jakarta
🏗️
2021 Komatsu PC200-8
Excavator · 20T · Std Cab
Rp 85jt/mo
✓ Available
🏛️
2020 Tadano GR-300EX
Mobile Crane · 30T
Rp 120jt/mo
✓ Available
🪜
2022 JLG 45HA Boom
Aerial Work Platform · 45ft
Rp 45jt/mo
✓ 3 units
Get Instant Quote →
🔔
Quotation · #IQ-2025-0847
Equipment PC200-8 Excavator · 2 units
Duration 3 months
Site Cikarang Barat, Bekasi
Operator Included
Base Rate Rp 170.000.000
PPN 11% Rp 18.700.000
PPh 23 (2%) – Rp 3.400.000
FQ Total Rp 185.300.000
Accept FQ ✓
Negotiate
✍️
Rental Agreement · Auto-Generated
PERJANJIAN SEWA ALAT BERAT
Vendor PT Aver Asia Indonesia
Customer PT Waskita Karya
Value Rp 185.300.000
Duration Jan–Mar 2026
✓ Vendor signed ⏳ Awaiting you
Via Mekari Sign · Kominfo · UU ITE compliant
Sign Agreement via Mekari →
Legally binding · No printouts · No Word files
💳
Invoice · #INV-2026-0312
Invoice Total Rp 185.300.123
↑ Last 3 digits unique — auto reconciliation
Due by 15 Jan 2026
Paid to Vendor directly
Via VA · Transfer · Gateway
Pay Now via ALATRON →
Direct bank transfer:
Bank BCA · 123 456 7890
a/n PT Aver Asia Indonesia
ALATRON facilitates. Payment goes
directly to your vendor. Always.
Booking Confirmed
#BK-2026-0847
Equipment 2× PC200-8 Excavator
Site Cikarang Barat
Rental Start Jan 10, 2026
Agreement ✓ Signed & Locked
Payment ✓ Confirmed
Both parties notified via WhatsApp & Email
Search fleet → Submit IQ
🇮🇩
Built for IndonesiaPPN · PPh 23 · e-Faktur · KlikPajak
Legally Binding AgreementsMekari Sign · Kominfo certified
PSE Registration In ProgressYour data stays yours. Always.
Auto WhatsApp + EmailBoth parties notified. You never chase again.
Industry-BuiltValidated with real operators. Not focus groups.

"Built in active collaboration with a panel of Indonesian rental operators — from 10‑unit family businesses to 500+ fleet owners."

Pilot Partners
Coming soon
Logo
Logo
Logo
ALATRON is a platform facilitator — not a rental company. We do not own, operate, or supply equipment. All transactions are directly between the vendor and customer. Every vendor onboarded on ALATRON is verified — business registration, identity, and fleet documentation checked before any listing goes live. ALATRON never holds funds. Customers pay directly to vendors via licensed payment gateways (Midtrans). ALATRON issues Payment Advice only — your Finance team issues the tax invoice.
✓ Verified Vendors · Verified Fleet

Running a rental company
shouldn't feel like this.

Enquiries lost in WhatsApp. A customer sends a message at 9pm. Three days later, nobody remembers who was supposed to respond.
Quotations rebuilt from scratch every time. No templates. No pricing rules. Errors. No audit trail. Finance has no idea what was agreed.
Agreements in Word files. Emailed. Printed. Counter-signed by WhatsApp photo. "Which version are we on?" — nobody knows.
HM billing from a notebook. Every month-end, disputes. Every dispute, revenue you can't prove. You're haemorrhaging money and you know it.
PPh 23 calculated wrong — or not at all. The rate depends on whether the vendor's NPWP is verified (2%) or not (4%). Most rental finance teams guess — and DJP doesn't guess back.
Zero branch visibility. Jakarta has no idea what Bekasi branch committed this week. Overutilization, gaps, and conflicts — discovered too late.
Mobilisation and demobilisation handled outside the platform. Costs agreed verbally before dispatch. No rate locked in writing, no invoice through the system — settled separately, if at all.
ALATRON replaces all of this
One system. Every step. Nothing outside it.
Structured Enquiry form — all job details captured, no ambiguity
Instant Quotation engine with your pricing rules pre-configured
In-platform negotiation → Final Quotation locked, traceable
Auto-generated rental agreement → Mekari e-signature, both parties
HM billing with extension, off-hire, and overtime logic
PPN 11% + PPh 23 at verified rate (2% or 4%) — e-Faktur ready via KlikPajak
Multi-branch, multi-user RBAC — full fleet visibility, always
Unique 3-digit transfer code on every invoice — bank transfers reconcile automatically, zero manual matching
Fleet intelligence — utilisation rate, idle time, earnings per asset

From first enquiry
to final invoice.

Seven stages. No gaps. From “we need an excavator” to “deposit refunded” — everything runs in one place. Nothing handled outside the system.

01 ──
Search & Structured Enquiry
• Customer submits structured request — equipment, site, dates, operator
• Vendor receives complete, actionable enquiry — not a WhatsApp
Enquiry Module
02 ──
Instant Quote + Negotiation
• Your pricing rules fire automatically — quote in minutes
• In-platform negotiation, every counter-offer logged
• Final Quotation locked and immutable on acceptance
Quotation Engine
03 ──
Auto Agreement + Mekari e-Sign
• Agreement auto-generated from locked FQ — all terms populated
• Customer signs first, vendor countersigns via Mekari
• Legally binding under UU ITE — locked and immutable on signature
Mekari e-Sign · Kominfo
04 ──
Active Rental + HM Billing
• HM readings tracked — IoT via Trackunit or manual entry with photo
• Operator details captured per unit for wet rental
• Extensions, off-hire, overtime handled in-platform
• Full audit trail on every reading — revenue leakage closed
HM Billing Engine · IoT Bridge
05 ──
Tax-Exact Invoice + Payment
• PPN 11% + PPh 23 at verified rate (2% or 4%)
• Vendor-controlled absorption mode — deducted or informational
• All tax settings locked at FQ acceptance
• Secure gateway or manual transfer with unique 3-digit code
Tax Engine · AR Module
06 ──
WhatsApp + Email at Every Stage
• Every stage transition fires WhatsApp + email — both parties
• Enquiry → Quote → Agreement → Invoice — zero chasing
Qontak · Auto-Notify
07 ──
Off-Hire, Return & Closeout
• Return request → demobilisation → final HM with photo evidence
• Mob and demob costs structured per deal — Included, On Actuals, or third-party arranged. Agreed at FQ, frozen at signing.
• Deposit settled in-platform — deductions, overage, balance returned
• Rental closed with immutable audit trail — disputes end before they start
Return Module · Deposit Settlement

Not just a platform.
The software you run your rental business on.

Most platforms stop at connecting buyers and sellers. ALATRON goes deeper — structuring, automating, and closing every transaction from first enquiry to last rupiah collected.

Vendor-First Architecture
Your pricing rules, billing logic, and deposit structures go in. ALATRON adapts to you — not the other way around.
Compliance Depth
PPN 11%, PPh 23 at verified rate, e-Faktur via KlikPajak. Vendor NPWP verified before a single invoice is issued. Audit-ready, not audit-scary.
Private OS Mode
Worried your competitors will see your rates? Keep your fleet off the public listing. Invite your customers in directly. Nobody else sees a thing.
Multi-Branch Control
What Jakarta approves, Bekasi sees. What Surabaya books, HQ tracks. One system, full visibility.
Fleet Intelligence
Stop calling your branch manager to find out what's sitting idle. Utilisation, idle time, earnings per unit — it's all there without asking anyone.
Built for Indonesian B2B
Long credit days, deposits, PPh 23 absorption mode, wet and dry pricing — with operator assignment for wet rental. Built for how Indonesian rentals actually work.
For Vendor Owners

Your entire business.
One dashboard.

The mobile app is for your field team and customers. The Vendor Web Dashboard is yours — built for owners, directors, and ops managers who need to see everything, control everything, and approve nothing from a WhatsApp thread.

Real-time fleet utilisation — which units are active, idle, or pending dispatch
Full AR dashboard — invoiced vs collected, overdue, deposit status per deal
Branch-level visibility — every booking across every yard, one screen
RBAC by role — your salesperson sees their pipeline, your finance sees AR, you see everything
Audit trail on every transaction — legally defensible, always accessible
See the Dashboard in Demo
ALATRON · Vendor Dashboard · Jakarta HQ [email protected]
Contracted GMV (MTD)
Rp 2.4M
↑ +18% vs last month
Cash Collected (MTD)
Rp 1.9M
↑ On track
Active Rentals
14
Across 3 branches
Fleet Utilisation
76%
Active Fleet · Jakarta Branch
Unit Customer Status HM Reading Due
PC200-8 #01 PT Waskita ● On-hire 4,820 HM Jan 31
GR-300EX #02 PT Hutama ● On-hire 2,140 HM Feb 14
JLG 45HA #04 PT Adhi ● Dispatching — — Jan 12
PC130F #03 ● Idle — —
Invoiced
Rp 2.1M
Overdue
Rp 320K
Deposits Held
Rp 480K
Illustrative dashboard — actual UI screenshot coming soon
Your Fleet. Your Rules.

You don't fit into
ALATRON. ALATRON
fits into you.

Every rental company in Indonesia runs differently. Different billing methods. Different deposit structures. Different credit policies. Different customers. ALATRON doesn't ask you to change how you work — it takes your exact rules and enforces them across every transaction, automatically.

"Configure once. Every IQ, FQ, agreement, and invoice reflects your rules — exactly as you set them. No exceptions, no approximations."
See Your Rules in Demo
Billing Method
Monthly Pro-Rata: Full 30-day blocks + remaining days charged proportionally from monthly rate. 45 days = 1 month + (15/30 × monthly rate).
Block Billing: Full months → remaining full weeks → remaining days, each at their own rate. Maximum revenue per day of rental.
Set at vendor level. Override per unit. Applied consistently across IQ, FQ, Agreement, and Invoice — no surprises.
Payment Policy
Prepaid Weekly / Monthly: Full payment due N days before period starts.
Postpaid Net-N: Invoice weekly or monthly, due in Net 7 / Net 14 / Net 30 — you set which Net terms are allowed.
Restrict postpaid to trusted accounts: Postpaid options only visible to whitelisted customers. Everyone else sees prepaid only.
Enable or disable each policy independently. Different rules for different customer tiers.
Deposit Configuration
Fixed amount (e.g. Rp 10.000.000) — simple and predictable.
% of weekly or monthly rate (e.g. 50% of 1 month's rental).
% of estimated rental value — calculated from actual IQ/FQ total.
Deposit required before dispatch: Always / Never / Per booking. Auto-calculated at FQ stage. Manually overridable per deal with audit trail.
HM Rules (Earthmoving)
HM allowance per period — e.g. 200 HM/month included in the monthly rate.
HM overage rate per hour above the included allowance — billed as a separate line item.
Minimum chargeable HM per day. Grace period rules for late pickup/return.
Final billing = Time-based rental + HM overage (if any). Overage calculated from start and end readings, never estimated.
Logistics & Mobilisation
Free delivery radius (km) — deliveries within this zone at no charge.
Per-km charge beyond the free radius — automatically calculated to the job site.
Mobilisation / demobilisation base fee — fixed or configurable.
Self-pickup toggle. Maximum service radius. All logistics appear as transparent line items in the FQ.
Wet / Dry & Operator Rules
Wet rental (operator included) or dry rental (bare machine) — configured per unit.
Operator cost as a separate, transparent line item on FQ and invoice.
Fuel rules, site-specific conditions, and standby charges configurable per listing.
Late return fee: per day or per hour — your choice, enforced automatically at closeout.
Every combination works. Pro-Rata billing + Prepaid Monthly + Fixed deposit + Wet rental + IoT HM. Or Block Billing + Net 30 for trusted accounts + % deposit + Dry rental. ALATRON handles every permutation without custom development.

SME or enterprise.
ALATRON works both ways.

No ERP? ALATRON is your complete system of record. Already running Baseplan or another ERP? ALATRON works alongside it — no API, no IT project, no disruption to your accounting team.

Mode A · SME Vendor

ALATRON as your complete system of record

No ERP, no problem. ALATRON is your system of record — fleet management, quotation, agreement, HM billing, invoicing, AR. Everything in one place.

IQ
FQ
Agreement
HM Billing
Invoice
AR
Full fleet & availability management from one dashboard
Quote → agreement → invoice → payment in one unbroken flow
Multi-branch, multi-user RBAC — branch managers, sales, finance, all in their lane
Centralised reporting — utilisation, AR, revenue per asset, across all branches
Mode B · Enterprise Sidecar

ALATRON alongside your existing ERP

Already running Baseplan or another ERP? ALATRON handles the front-end rental workflow. Your accounting system stays clean and untouched.

IQ → FQ → Agreement → Booking
↓ Generates
ERP Entry Pack (PDF + CSV)
Baseplan / ERP
ALATRON runs negotiation, e-signatures, and booking — your team's existing workflow
Every closed deal generates a structured ERP Entry Pack: signed PDF agreement + CSV data
Finance team imports into Baseplan/ERP manually or via scheduled export — accounting stays clean
No API. No IT project. No security drama. Starts in days, not months.
🔗 Already using Baseplan? We work alongside it, not against it.

Every asset class.
One intelligent system.

ALATRON is not built around categories — it's built around transactions. Any asset that can be rented for a project, structured and closed on ALATRON.

🪜
Aerial Work Platforms
Boom · Scissor · Spider
Forklifts
Counterbalance · Reach · RT
Generators
Diesel · Silent · Containerised
💨
Air Compressors
Portable · Screw · High Pressure
Excavators
Mini · Standard · Long Reach
🏛️
Cranes
Mobile · Tower · Crawler
🚜
Bulldozers
Track · Grading · Land Clearing
🚧
Scaffolding
Frame · Ringlock · Suspended
💧
Pumps
Submersible · Centrifugal · Slurry
Material Handling
Telehandlers · Conveyors · Hoists
🔩
Welding Equipment
MIG · TIG · Plasma Cutting
🔦
Lighting Towers
Mobile · Solar · LED High-Mast
🌊
Water Treatment
Dewatering · Filtration · Tanks
🔁
Concrete Equipment
Mixers · Pumps · Vibrators
Any Asset You Rent
Specs + price + customer = ALATRON handles it

Your data is your competitive
advantage. We protect it.

We know data trust is not a feature for Indonesian B2B — it's the entry requirement. Here is exactly what we do to earn and keep yours.

PSE Registration In Progress
ALATRON is completing registration with Kominfo under Indonesia's PSE (Penyelenggara Sistem Elektronik) framework — GR 80/2019. We are building in full compliance with Indonesia's electronic system regulations from day one.
Encrypted Sensitive Data
NPWP, NIB, and all tax registration identifiers are stored encrypted at rest. Access is role-limited. No one outside your organisation can view your sensitive business data.
Zero Data Sharing — Ever
Your pricing rules, customer relationships, commercial terms, and fleet data are never shared with other vendors, third parties, or advertisers. Your business intelligence is yours. Period.
Full Audit Trail = Your Protection
Every critical state is immutable — Final Quotations, Agreements, Invoices, HM readings, and payment records are locked on creation and timestamped with a full audit trail. Your strongest protection in a DJP review, a customer dispute, or any legal proceeding.
Built to meet Indonesia's compliance standards — and then some.
Regulation
GR 80/2019
PSE Kominfo — registration in progress
E-Signature
UU ITE
Via Mekari Sign · Kominfo certified
Tax Engine
DJP-Ready
e-Faktur ready via KlikPajak
Data Storage
Indonesia
Data residency within Indonesia
Access Control
RBAC
Role-based · Branch-level
Critical Records
Immutable
FQ · Invoice · Agreement · Payments
ALATRON will never sell, license, or share your vendor data with any third party — not other vendors, not advertisers, not investors. Your pricing, your customers, your operations. That's the commitment.

Built on Indonesia's
trusted platforms.

Mekari Sign
Every rental agreement generated by ALATRON is routed to Mekari for legally valid e-signature. Compliant with UU ITE, certified by Kominfo. Both parties sign digitally.
● Ready
Qontak by Mekari
Every stage transition fires an automatic WhatsApp notification — vendor and customer both. Enquiry received. Quote sent. Agreement ready. Invoice issued. Zero chasing.
● Ready
KlikPajak
Vendor NPWP verified through KlikPajak or manually by ALATRON admin to determine the correct PPh 23 rate (2% or 4%) on every invoice. e-Faktur generation ready — subject to your authorisation as PKP, issued under your own NPWP. Customer NPWP/NIK verified to confirm withholding agent eligibility before PPh 23 is applied.
Coming Soon
Midtrans
Payment gateway for Virtual Account and manual bank transfer. VA payments auto-confirmed via webhook. Manual transfers matched using unique 3-digit code per invoice. Customers pay vendors directly — ALATRON never holds funds.
● Ready

See exactly what ALATRON produces
before you commit to a demo.

Download sample outputs from a real ALATRON transaction. The Final Quotation, the auto-generated Rental Agreement, and the Tax Invoice — all structured, compliant, and professional.

Note: These are illustrative samples showing the structure and compliance depth of ALATRON's output. Real documents are generated automatically from your actual transaction data — vendor name, customer, equipment specs, agreed rates, and tax calculations all populated from the platform.

See it in action.

Screenshots and demo video coming soon. Request a live demo to see the full flow — IQ to signed agreement to invoice — on your actual use case.

📱
User App · IQ & Booking Flow
[ Screenshot / Video — Coming Soon ]
🖥️
Vendor Web Dashboard · Operations View
[ Screenshot / Video — Coming Soon ]

Designed for every person
in the rental chain.

Rental Company Owner / Director

"I want my sales team, operations, and finance to work from the same system — not three WhatsApp groups and five Excel files."

Full fleet visibility Multi-branch RBAC Revenue & AR tracking Compliance reporting Private catalog mode Mobile + Web app
Operations Manager

"I need to know exactly what's on-hire, what's coming back, and what's getting extended — without calling seven people every morning."

Active rental dashboard Extension requests Off-hire tracking HM billing
Finance & Tax Team

"PPN and PPh 23 need to be right on every invoice — not estimated, not guessed. One DJP mistake costs more than a year of software fees."

Auto PPN + PPh 23 e-Faktur Ready via KlikPajak Payment reconciliation AR management
Procurement Manager (Customer Side)

"I want structured quotes, standard agreements, and a full rental record per site — so I can control cost and respond to audits."

Structured enquiries Vendor comparison Agreement archive Multi-site view

We counted the steps.
It's 19.

Every Indonesian rental company we've spoken to manages their business through the same combination of tools: WhatsApp, Excel, memory, and hope. Here's what one rental transaction actually costs you.

The old way — 19 steps
01Customer sends enquiry on WhatsApp
02Sales checks Excel for availability
03Calls operations to double-check fleet status
04Manually builds quotation in Excel or Word
05Sends quote as WhatsApp photo or PDF via email
06Customer haggles by WhatsApp, no record
07Rebuilds final quote with agreed changes
08Drafts rental agreement in Word from old template
09Sends agreement via email for customer to print
10Customer prints, signs, scans, emails back
11Or attaches physical meterai stamp and sends by courier
12Vendor signs their copy, scans, emails 1 copy to customer
13Sends WhatsApp to ask for advance payment
14Customer transfers — different amount than invoiced
15Finance team manually matches payment to invoice
16Admin confirms to operations team by phone or WA
17Operations prepares unit for dispatch
18Month-end: manually calculate HM billing from notebook
19Finance builds tax invoice manually — errors, delays, disputes
19 steps. Most via WhatsApp. Zero audit trail.
The ALATRON way
Search & Structured IQ
Customer submits a structured enquiry — all job details locked in one form. No WhatsApp. No ambiguity.
Instant Quote → FQ Locked
Your pricing rules fire automatically. Quote generated in minutes. Negotiation in-platform. Final Quotation locked — immutable record.
Agreement Auto-Generated & E-Signed
Rental agreement auto-populated from FQ. Both parties e-sign via Mekari. Legally binding under UU ITE. No printouts. No couriers.
Invoice + Payment In-Platform
PPN + PPh 23 calculated exactly. Invoice auto-generated. Payment collected via secure gateway. Unique transfer code per invoice for easy reconciliation.
Booking Confirmed. Rental Active.
Equipment booked, dispatched, HM tracked. Both parties notified at every stage via WhatsApp and email. Full audit trail. Always.
1 system. End to end. From first enquiry to signed agreement to last rupiah collected — nothing leaves ALATRON. No WhatsApp. No Excel. No memory.

A few honest answers.

It's the system your rental business runs on. First enquiry comes in — ALATRON handles it. Quote goes out, agreement gets signed, invoice is generated, tax is calculated, payment is confirmed. Everything in one place. Nothing on WhatsApp, nothing in Excel, nothing in someone's memory.
No — and we're not trying to. Your ERP handles your general ledger and financial reporting. ALATRON handles everything that happens before a number reaches your ERP — the enquiry, the quote, the agreement, the billing, the tax. Think of it as the front-end your ERP never had.
PPN is calculated at 11% on every invoice — using the PMK-131/2024 DPP formula, not a rough estimate. PPh 23 rate is pulled from your customer's verified NPWP status — 2% if verified, 4% if not. The rate locks the moment the Final Quotation is accepted. Nobody adjusts it manually after that. For e-Faktur, we integrate with KlikPajak. Your finance team gets the output they need — without rebuilding the numbers from scratch.
First month is free — no platform fee, no commitment. We sit with you, configure your fleet, your pricing rules, your billing logic. You run real transactions with real customers. If it works for your operation, you stay. If it doesn't, you've lost nothing. We're not looking for logos. We're looking for vendors who want to build this properly.
Yes — completely. Private OS mode means your equipment never appears in any public search. You invite your existing customers in directly. Nobody else sees your rates, your fleet, or your availability. You get the full system without the exposure.
Yes — and we're specific about what that means. Your data is stored in Indonesia, encrypted at rest. Your pricing, your customer list, your fleet details — none of it is ever shared with any third party. Not sold, not licensed, not used to train anything. ALATRON makes money from your subscription, not from your data.
Jakarta, Bekasi, Cikarang, and Surabaya — that's where we're starting. Not because we can't expand faster, but because we'd rather build this properly in four cities than spread thin across twenty. More cities come once the first ones are solid.
We respond within 24 hours to schedule a 30-minute call. We walk through how ALATRON maps to your current workflow, answer your specific questions, and if there's mutual fit — we begin onboarding. Fleet setup takes roughly 2 weeks for standard configurations.
Request a Demo

Let's show you what
structured looks like —
free for your first month.

A 30-minute demo tailored to your fleet and current workflow. No generic slides — we walk through your actual use case and map ALATRON to how you run today.

1
30-Minute Discovery Call
Your fleet, pricing model, and current process. You ask every question you have.
2
Fleet & Pricing Setup
Your equipment specs, rates, deposit rules, and billing logic configured in. ~2 weeks for standard fleet.
3
Live on ALATRON
First live enquiry comes in. Your team handles it through ALATRON, start to finish. Dedicated support — every step.
Try ALATRON Free
First month free for pilot vendors. We'll reply within 24 hours with a personalised walkthrough — not a generic slide deck.
or fill in the form below

ALATRON is not a rental company. We never own equipment. We never touch your money. You always deal directly with your customer. We are the infrastructure, not the middleman.